January 26, 2022

Marketing Coordinator

INFORM Studio
235 E Main St, Northville, MI 48167
Experience: 2+ years of experience in marketing, communications, advertising, branding, or related field 

Reports to: 

Director of Marketing 

Overview 

As a Marketing Specialist, you will be the primary producer, designer, and manager of all materials and content that support business development, PR, and internal communications. The goal of this role is to communicate INFORM’s brand effectively to the market, help win work, educate clients, and be a resource to help improve communications both internal and external. Under the strategic guidance of the Director of Marketing, you will be expected to be proactive, come to the table with new ideas, and be willing to challenge the status quo. To be effective in this role, you will need to have strong graphic design, project management, and people skills.

 

Responsibilities 

• Participate in pursuit strategy: produce proposals, qualifications, and presentations including designing, and writing targeted content. Coordinate and manage internal teams and consultants, including content, timelines, and due dates. Prep teams for interviews including the development of presentations and support materials. 

• Develop visually and verbally compelling solutions for award submittals, leave-behinds, presentations, brochures, event collateral, and other marketing collateral needed to support business development and PR opportunities. 

• Maintain and manage INFORM’s brand through messaging, template creation and adherence, and content creation and management. 

• Manage all social media channels to reflect brand and communication strategies. 

• Coordinate and perform website content updates. 

• Support internal communications efforts as needed: All-office meeting presentations. 

 

Qualifications 

• 2+ years of experience in marketing, communications, advertising, branding, or related field 

• Familiarity with the A/E/C industry including knowledge of the AEC RFQ/P Process 

• Experience designing, writing, and producing RFQ/Ps, presentations, and other collateral 

• Proven graphic design experience, specifically layout, typography, and information design 

• Excellent visual and written storytelling skills 

• Superior writing abilities 

• Advanced InDesign skills 

• Ability to perform and lead multiple marketing efforts against rapid and concurrent deadlines 

• Ability to work both independently and collaboratively